Designers from the District architectural bureau have created an unusual optical illusion on one of the buildings in Seoul: waves beat against the walls of a transparent tank on an advertising screen.The visuals are backed up by sounds, so it seems that the water can actually break glass and flood the streets.
The specialists managed to create a realistic illusion using 3D technologies and a large advertising display on which video is displayed. The screen is 80 meters wide and 23 meters high. Another feature of the display is its location. It is located on two walls, smoothly skirting one of the corners of the building. This is what allowed the designers to create a voluminous reservoir with waves inside.
The illusion is housed in the COEX artium building in Gangnam-gu, a location as famous as Times Square in New York. COEX Artium itself houses a theme park dedicated to the creativity of K-pop music groups.
The illusion on the building is District’s second project involving waves in a reservoir. Previously, designers created the “Wall of Infinity” in the lobby of Nexen University. However, a smaller-scale screen is used there, its size: 30 by 7 meters.